Strategic communication in business doesn’t happen automatically. One must take deliberate steps to put in place tools and utilize techniques that can optimize communication within the confines of a business entity.
Elements of Communication in Business
There are four elements crucial to effective communication, factors that must be considered before the right protocols for strategic communication are deployed:
Goals
Any strategy for effective communication requires a goal, no matter how small. There is a drastic difference between communication 
and effective communication. Whereas communication in its most basic format is merely the imparting of a message, effective communication is the imparting of a message with the aim of achieving a specific outcome.
The only way a business can measure the effectiveness of its message is by first determining the goals of communication.
Audience
Communication is only as effective as the audience to which it is targeted. The target audience of a given communication strategy will not only determine the medium of communication but the manner in which the message in question is delivered. Different audiences will have varied responses to the same message.
Businesses are encouraged to customize their communication strategies based on their understanding of the target audience in question.
Tools
The Technology information arena is advancing at a rapid pace. There are more tools and techniques available to the masses through which communication can be achieved than ever before. The tools a business selects for communication will have a drastic impact on the effectiveness of their strategies.
Considering the variety of communication options on the market today, though, this is a far more difficult task to accomplish than most people might think. It is for this reason that businesses are encouraged first to gain a clear understanding of their target audience before putting any communication strategies into play.
The target audience a business has in mind should impact their choice of communication tools, this along with the business’ goals and their message.
Results
Before putting any communication strategies into action, a business should have the capacity to measure the results of their work. It isn’t enough to create goals that your business wishes to accomplish 
through effective communication; it is just as important to create tools and strategies through which you can determine whether these goals have been accomplished. This usually involves the creation of information gathering mechanisms through which you can receive feedback from your target audience.
Strategic communication in business is essential for success, affecting every facet of an organization’s operations and ensuring that the different components of a business work in tandem with one another to achieve a unified goal.